Sense of belonging

‘A client recently told me that he knew it was time to leave his previous job when he was no longer proud to wear the company’s T-shirt in public’.

Fuente: ‘Would You Wear That Company’s T-Shirt in Public?’ by Ty Montage at Harvard Business Review.
Vía: ‘El genuino sentido del storytelling en la estrategia de branding’ por Jorge González en Think&Sell.

Para recapacitar en conexión con esta entrada de mi blog: ‘Raison d’être’.