'The goal is not to do business with everybody who needs what you have, is to do business with people who believe what you believe'.Simon Sinek …
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What if the outstanding fact of business, as John Maynard Keynes once described it, is the "extreme precariousness of the basis of knowledge"?John Maynard Keynes Fuente: este imprescindible …
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'The only way you can increase the value of your brand is by increasing the value of your offering'.Jens Martin Skibsted and Rasmus Bech Hansen Source: 'Why Do B-Schools Still Teach The Famed …
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“A brand is a promise wrapped in an experience—a consistent promise wrapped in a consistent experience”.Charlie Hughes and William Jeanes Al hilo de las reflexiones recientemente compartidas con …
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"Brand is respect. You have to earn it; you cannot buy it and it only emerges over a long period of time".John Wang …
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"We believe that the winning companies of this century will be those who not only increase shareholder value but increase social value at the same time".Carly Fiorina …