Comencemos con unas pinceladas de estrategia... Leyendo esta recomendable entrada de Alberto Terol en Marketingstorming titulada "Revisando el concepto de Estrategia" no he podido resistirme a la …
Slides presentation: ‘5 Tips For Better Typography In Your Slides’
I love cool typographies and I love great slides presentations. This is why I am glad to share with you these tips, courtesy of Damon Nofar; I hope you find them as useful as I have.5 Tips For …
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Bienvenidos a la guerra por el trabajo
Avances tecnológicos (automatización y virtualización del trabajo, digitalización de la información, etc.), cambios sociales (acceso gradual de la mujer al mercado de trabajo, incremento de la …
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‘What is branding’ | Norwich Business School
A finales de noviembre publiqué una entrada sobre 'The Secret Power of Brands', MOOC ofrecido por la Norwich Business School de la University of East Anglia en asociación con la consultora …
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Meaningful brands do not run away from controversy
This situation puts brands in an apparent dilemma. They can attempt to appeal to everyone and risk being likeable but bland. Or they can go out on a limb, take a position and incur the wrath and …
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Lecturas: «The Brand Gap» por Marty Neumeier
Brands are the little gods of modern life, each ruling a different need, activity, mood, or situation. Yet you're in control. If your latest god falls from Olympus, you can switch to another …
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